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Thomas J. Deierlein has joined New York-based Simulmedia Inc.
as Chief Operating Officer. Most recently, Deierlein was Senior Vice President, Global Corporate Development at Millward-Brown, the WPP-owned media research firm. Deierlein joined Millward Brown as part of its acquisition
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Robert Birge has joined Norwalk, Conn.-based
Kayak.com as Chief Marketing Officer. Birge will manage all offline marketing, advertising and public relations activities, including the planned launch of a major offline advertising campaign. Birge brings nearly 20 years of advertising, marketing
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Mark Walsh has joined the Board of Advisors of the recently launched South Norwalk, Conn.-based
Inflection Point Media. A fixture in multi-media since the mid-1990s, Walsh currently serves as CEO of Genius Rocket, a mid-Atlantic start-up, and is also founder and managing partner of Ruxton Ventures LLC, a private equity and investment firm. Walsh served as President, CEO and Chairman at VerticalNet, the first publicly traded B2B Internet company. Before VerticalNet, he was a senior vice president and corporate officer at America Online, where he founded and managed AOL Enterprise, AOL’s B2B division. Prior to AOL, Walsh was President of General Electric's GEnie Online Service, Vice President and General Manager of the Interactive Services division of CUC International, and headed HBO’s new business development in New York for the HBO and Cinemax brands. He joins the board along with Curt Viebranz and John Durham.
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John Durham has joined the Board of Advisors of the recently launched South Norwalk, Conn.-based Inflection Point Media. Durham is CEO, Managing Partner of Catalyst a firm he and Cory Treffiletti launched in September 2007 to help companies of all sizes develop and implement emerging digital media strategies resulting in the most effective, most efficient and most direct means of conveying marketing messages to target audiences. Durham had been President of Sales & Marketing for Jumpstart Automotive Media (San Francisco) and on the Jumpstart Board of Directors since 2004. Before that, Durham served as the Executive Vice President, Business Strategy at Carat Fusion, for Carat's offices across the country including New York, Boston, San Francisco, Chicago and Los Angeles. He was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. His board appointment came simultaneously to that Curt Viebranz and Mark Walsh.
Inflection Point Media (IPM) is an “intent-driven” ad network which allows users to identify and reach pre-qualified B2B audiences at scale. It has nearly 32 million monthly users in its portfolio of sites and uses search data to identify business buyers, retargeting ads related to the user “proven purchase” intent. Inflection Point Media is backed by $2.5 million of seed funding provided by American City Business Journals (www.acbj.com). The company was launched by Chris Hulse, Paul Bremer and Tom Grotta.
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Chutes & Ladders
If you own a growing company, in economic times like this it is justifiable to ask oneself if it is time to fold up the tent and go home. For many entrepreneurs it feels like a game of Chutes & Ladders. It is no fault of their own, just the roll of the dice, that sets them back toward square one.
It’s in these circumstances one has to tally up the good to successfully negotiate the bad. Here is some good news to help mitigate the relentless bad and help business owners grab onto the ladder and let the chutes pass by:
Venture Funds Raise Money: According to the National Venture Capital Association and Thomson Reuters, 40 venture funds raised $4.3 billion in the first quarter of 2009. That is the smallest number of venture funds raised since the third quarter of 2003, they reported, leaving one with a tinge of dismay. But still, it ain’t chunk change and given the dour news washing over us every day, it is quite astonishing. In fact, divvied -up, it amounts to approximately $5 million for 8000 companies.
East Coast Companies Raise Money: Here are some east
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